Make the right choice!
Financial constraints and lack of time are daily problems for economic stakeholders in today’s world. For many of these stakeholders it is no longer possible to attend all the trade shows in their sectors. Therefore it is important for them to be careful in choosing the show which will be the most worthwhile in helping them to make their international expansion projects a reality.
It is our view that in Europe today the trade shows in Paris region offer advantages not found elsewhere and so represent an excellent choice for anyone looking to expand their business in Europe and in the countries of the Mediterranean basin.
It is certainly true that, in some sectors, several cities can rightly argue that their trade fairs are important international meeting centres. They can also emphasise the quality of their exhibition centres. None, however, can offer the advantages enjoyed by the trade fairs in Paris region.
In the heart of Europe
In fact, as the leading European region both in economic terms and in relation to research and development, Paris region is both a first-rate decision-making centre in Europe and the capital of France. These advantages contribute to the very high levels of attendance enjoyed by the Paris region trade shows, as well as offering business and technological opportunities for those taking part in the shows, which are not found in other European cities.
The exceptional accommodation and transport infrastructures in Paris region allow visitors to come and find accommodation easily, but also to travel onwards as quickly as possible throughout France and Europe in order to meet customers, prospects, and technology partners.
Another distinguishing aspect of the Paris region trade fairs is the number of visitors, unequalled in Europe, from the countries of southern Europe and North Africa. For companies with projects connected with these markets, the Parisian trade fairs are undoubtedly “the place to be”.
So taking part in a Paris region trade fair is an opportunity to do business not only during the shows but also afterwards, in France, Europe and the countries of the Mediterranean basin.
Lastly, attending a Paris trade show also offers an opportunity to enjoy the charm and the historical and cultural attractions of the city of Paris.
Quality and know-how
In addition to the business environment which the Paris region offers, the trade shows benefit from the expertise and know-how of the organisers. In a world where time is becoming a rare commodity, and where there is a plethora of information and supply of products and innovations, the organisation and sectorisation of the shows are crucial.
The trade fairs in Paris region stand out because of the care given to the organisation and sectorisation of the shows. Also, the Paris trade fairs are recognised internationally for the quality of their conferences, forums, competitions and events organised during the shows, which help to highlight innovations and market trends.
The challenge is to offer exhibitors and visitors the maximum amount of visibility at an international level and the opportunity, within a necessarily limited timeframe, to meet stakeholders who can genuinely help them to complete their business and/or technological projects.
Attending trade fairs in Paris is therefore an interesting experience because of their quality, but also because of the opportunities offered by the economic and technological weight of the region, its excellent infrastructure and its geographical position, which are unequalled elsewhere in Europe and which make the Parisian trade fairs ideal gateways to the markets in Europe and the Mediterranean basin.
Exemples of leading trade shows in Paris Region